Our independent research arm SRU helps clients understand what others are thinking.
Using a range of qualitative and quantitative market research tools, we accurately measure perceptions towards people, policies and issues.
Guided by these perspectives, we help clients frame a more powerful narrative to change behaviour and achieve better commercial outcomes.
We are not traditional media pollsters who measure public opinion at one snapshot in time. We are campaign pollsters who commission research to understand where opinion is moving and what shapes it.
SRU uses straightforward research methods and has a strong track record of accurate predictions in both elections and referenda.
“Pepper Media’s opinion research has given us the confidence of knowing that opposition to our plans is often limited to a vocal minority. Opinion research can provide useful insights into how residents’ concerns can be effectively addressed.”