Our independent research arm SRU helps clients understand what others are thinking.
Using a range of qualitative and quantitative market research tools, we accurately measure perceptions towards people, policies and issues.
Guided by these perspectives, we help clients frame a more powerful narrative to change behaviour and achieve better commercial outcomes.
Adrian Pepper was one of the few pollsters who accurately predicted both the outcome of the 2015 General Election and the 2016 EU Referendum.
You can read the full article in The Telegraph here.