Our independent research arm SRU helps clients understand what others are thinking.

Using a range of qualitative and quantitative market research tools, we accurately measure perceptions towards people, policies and issues.

Guided by these perspectives, we help clients frame a more powerful narrative to change behaviour and achieve better commercial outcomes.

Adrian Pepper was one of the few pollsters who accurately predicted both the outcome of the 2015 General Election and the 2016 EU Referendum.

Very few commentators predicted the outcome of this election because the media polls failed to take reluctant Conservatives into account. The campaign pollsters saw what the media and the bookmakers did not.
— Adrian Pepper writing in The Telegraph - 12 May 2015

You can read the full article in The Telegraph here.

Pepper Media’s opinion research has given us the confidence of knowing that opposition to our plans is often limited to a vocal minority. Opinion research can provide useful insights into how residents’ concerns can be effectively addressed.
— Paul Blackler - Chief Executive, Augean Plc